42 Entertainment writes MarketWatch, the immersive entertainment agency, has just completed an extensive alternate reality game (ARG) to promote the next installment in the Batman series, ‘The Dark Knight’. This experience played out across off/on-line platforms and attracted fans from over 70 countries….
Why The Dark Knight’s Viral Marketing is Absolutely Brilliant
Watch the Next Level: Director’s Cut with added players, more action, and more wish-I was-that-guy. Recut, remixed and rewired – another headspinningly good viral vid from Nike…..
In a clever marketing move from a social media perspective writes Tamar Weinberg, Weezer created a video for their new single, “Pork and Beans,” using internet superstars from a handful of successful YouTube videos….
Andy Baio post on Internet memes, how they spread, and how their distribution’s changed over time referencing the star wars kid video….interesting to see how this cultural phenomenon developed but spare a thought for Ghyslain.
‘Star Wars Kid’ cuts a deal with his tormentors
[Note: meme definition - Richard Dawkins’s 1976 coinage, on the analogy to gene (with a little aid from mime and mimic), for a cultural copying unit, such as the word or melody that is mimicked by others]
Techcrunch reports that Facebook has published an Insider’s Guide To Viral Marketing…
The details on a creative scheme by filmmaker JJ Abrams….
Source : Wired
How Nine Inch Nails and others are making use of ARG (alternate reality games) made by 42 entertainment and other companies….this would be great in health education (but costly)
Source : Wired
The makers of I Am Legend have come up with a terrific viral marketing campaign for Will Smith’s new film utilising a multiplayer first person shooter in Second Life which proved much more attractive to me than the educational launch of Media Zoo which I was planning on visiting yesterday evening. Strolling around the beautifully crafted orientation island created by the Electric Sheep Company I was struck by how it would be great if something this professional could be applied to an educational setting (a large scale health based simulation on a similar scale – obviously lacking the murderous vampires).
How much would something like this cost to create?
More on I Am Legend in SL
Source: Andy Worth
Following on from coloured balls and exploding paint the third in the sequence of sony ads tops the Guardian Video Viral Chart – a great example of an inspirational idea with good choice of music from the stones too.
Source: Viral Video Chart. Compiled from data gathered at 22:00 on 16 August 2007. The Weekly Viral Video Chart is currently based on a count of the embedded videos and links on approximately two million blogs.
